Technology · Strategy · Growth
Senior advisory for technology companies, telecom operators, and ambitious startups. Three decades of turning complex technical and business challenges into commercial wins, across four continents.
About ETTHICS
ETTHICS is a senior technology advisory and strategy practice led by Eduardo Tapia, a technology executive and entrepreneur with 30+ years across telecoms, digital infrastructure, AI-enabled platforms, health-tech and international business.
We work with founders, boards, operators and executive teams at critical moments: when strategy needs to become revenue, when technology needs to become a market, and when complexity needs to become a clear decision.
ETTHICS works across startup, operator and institutional environments, combining entrepreneurial speed with the governance discipline required in complex organisations.
Telecom, connectivity intelligence, SaaS, digital platforms. Built over three decades of hands-on delivery across four continents.
Operated in over 50 countries across Europe, Asia, the Americas, Africa and the Middle East. International is our baseline, not our aspiration.
Not another report. Clarity, direction and execution discipline from someone who has been in the room when the stakes were real.
Technology Development & Monetisation. Advisory & Strategy.
Europe · Asia Pacific · Americas · Africa & Middle East
What We Do
From a single strategy session to a deep fractional engagement. Every service is oriented toward revenue, growth, or capital.
You have a great product. Now let us make it a scalable revenue engine. We map your monetisation landscape, identify your highest-value segments, and build the commercial model that drives sustainable growth.
Global ambition requires local intelligence. We design and execute international go-to-market strategies that account for regulatory environments, cultural dynamics, partner ecosystems, and competitive realities across target markets.
Capital follows conviction. We craft the compelling investor narrative: story, data, deck, pitch. All built to position your company as the obvious choice. From seed rounds to Series B and beyond.
Senior executive leadership for companies facing a critical transition: market entry, fundraising, restructuring, product-market fit or commercial acceleration. Fractional CEO, CSO, CCO or CTO support without the full-time overhead.
Specialised advisory for telecom operators, ISPs, MVNOs, MVNEs, MVNAs and travel SIM card providers. Network investment strategy, CAPEX optimisation, regulatory positioning and new revenue stream development.
Most businesses compete in crowded markets, fighting over the same customers with the same propositions. We help organisations identify under-served segments, sharper value curves and defensible positioning, creating space where you define the rules.
High-impact programs for leadership teams, accelerator cohorts and conference audiences. Bespoke masterclasses on monetisation, international strategy, telecom, and technology leadership. In-person and remote.
Helping investors and boards assess whether a technology asset has real commercial potential. We evaluate technical foundations, commercial models, market assumptions, team capability and execution risk before high-stakes decisions.
Selected Impact
A selection of engagements across sectors and geographies. Client names are kept confidential as a matter of professional discretion.
Telecom & Market Entry
Commercial and technical advisory across national operator environments, including mobile strategy, regulatory navigation and market launch planning. Helped identify significant CAPEX efficiencies and improve execution discipline.
Startup Monetisation
Helped technology ventures sharpen their commercial model, investor narrative and funding roadmap. Multiple portfolio companies progressed to successful fundraising conversations, with total capital raised exceeding $10M across engagements.
Digital Infrastructure
Strategy for connectivity-led businesses where network quality, user experience, regulation and commercial growth intersect. From product-market fit through to operator and regulator engagement across multiple markets.
Secure Digital Platforms
Led strategy and execution around high-security digital health solutions in demanding environments, including healthcare and defence-adjacent use cases. Commercial model design and regulatory positioning.
Executive & Board Advisory
Supporting senior leaders and boards with strategic clarity, decision framing, governance narratives and stakeholder communication before major fundraising, partnership and market-entry decisions.
International Expansion
Mobile market-entry strategy, commercial planning and regulatory navigation across international operator environments in Asia, the Caribbean, Latin America and the Middle East.
Global Presence
Eduardo Tapia has lived and worked in the cities below and across 50+ countries, building commercial relationships, advising operators, supporting startups and working with regulators and governments across four continents.
The insight that separates useful advice from generic consulting is experience in the room. Not reading about a market. Operating in it.
Every engagement benefits from 30+ years of real decisions, real relationships and real consequences across telecoms, startups, regulators, investors and boards worldwide.
Bangkok · Shanghai · Shenzhen · Kuala Lumpur · Jakarta
Miami · New York · Toronto · Latin America
France · Italy · Ireland · Estonia & more
Dubai · Abu Dhabi · Riyadh · Muscat
Nairobi · Dar es Salaam · Luanda
Why ETTHICS
Not a consultant who read about telecoms and startups. A practitioner who has operated in them, advised their boards, and built products for their markets across four continents and 30+ years.
Every engagement is oriented toward revenue, growth, or capital. If it does not move the commercial needle, we do not recommend it.
We work with founders who need to move fast and boards that need to move carefully. ETTHICS knows how to calibrate both, in the same engagement.
No agency commissions. No preferred vendor relationships. The clearest thinking available, in your interest, every time.
Three decades of relationships across telcos, VCs, multinationals, regulators and government bodies. The right introduction at the right moment changes everything.
The ETTHICS Perspective
"Great technology rarely fails because it lacks potential. It fails when the market does not understand it, the business model does not capture its value, or the organisation cannot execute fast enough. ETTHICS exists to close that gap."Eduardo Tapia, Founder & Principal, ETTHICS Ltd
Sectors We Serve
Network strategy, CAPEX optimisation, new revenue streams and connectivity intelligence. From Tier 1 MNOs to regional ISPs, MVNOs, MVNEs and MVNAs.
From pre-seed to Series B. Monetisation design, investor readiness, international GTM, and fractional executive leadership when you need it most.
Digital transformation, OTT strategy, rights monetisation, and technology partnerships for broadcasters and content platforms navigating fast-moving markets.
Regulatory navigation, market entry, product strategy, and investor narrative for fintech disruptors and established players expanding into new territories.
Connectivity strategy as a driver of national competitiveness and economic development. Policy advisory, market analysis, and stakeholder engagement.
Commercialisation strategy for AI, IoT, data platforms and emerging technology companies with transformative products looking to find and capture their market.
Education & Speaking
Beyond individual advisory, ETTHICS delivers high-impact education programs for founders, executive teams, accelerator cohorts, and conference audiences.
Engaging, insight-dense keynotes for conferences, summits and corporate events. Topics span technology strategy, startup ecosystems, telecom, and international business.
Intensive half-day or full-day programs for leadership teams. Custom-built around your context, with real tools, frameworks and decisions to make, not theory.
Structured workshops for accelerator cohorts and startup communities. Practical, actionable and built around the real challenges founders face right now.
Multi-session learning journeys for corporate innovation teams, strategy functions and commercial leadership, delivered in-person or remotely.
Signature Topics
How We Work
A focused diagnostic call to understand your situation, goals, and where the highest leverage opportunities lie. No cost, no commitment.
We define the engagement scope, success metrics, and working rhythm. Whether a single session or a retainer, clear expectations from day one.
Intensive advisory work: analysis, strategy development, execution support and deliverables, all calibrated to your pace and priorities.
Ongoing support and accountability, ensuring the strategy gets executed and continues to create value beyond the initial engagement.
Get In Touch
Whether you have a defined challenge or just know that something needs to change, let us talk. The first conversation is always focused on your situation and whether we are the right fit.
